Ecommerce Economics
Understand your unit economics and how much you can profitably spend on ads
Your Product Numbers
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Business Overheads
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Revenue Goal (optional)
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Your Economics Breakdown
Per Order
Gross ProfitPrice minus COGS & fulfillment
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Payment FeeTaken by Stripe / PayPal per order
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Contribution MarginLeft to cover ads & overhead
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Gross Margin %
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Ad Spend Limits
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Breakeven ROASMinimum to cover all variable costs
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Max CPA (breakeven)Most you can pay per customer at breakeven
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Target ROASTo achieve your profit margin goal
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Target CPAPay this per customer to hit your goal
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To Hit Your Monthly Target
Orders Needed
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Traffic Needed
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Max Monthly Ad BudgetAt breakeven — zero profit
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Target Ad BudgetAt your profit margin goal
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Enter your numbers above to see your economics breakdown.
Weekly Store Performance
Log key metrics each week to spot trends and measure your growth
Log This Week
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Revenue Trend
Log at least 2 weeks to see a trend
History
| Week Ending | Sessions | Revenue | Ad Spend | ROAS | CPA | Profit After Ads | AOV | CVR | Return Rate |
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No data yet
Start logging your weekly metrics above
AI Tools
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EcomCoach
Your personal AI ecommerce coach — ask anything about your store